What every EU-funded project website should include

Start from the project's communication objectives

Most EU-funded projects describe their dissemination and communication objectives in the proposal. A good project website is the operational expression of those objectives — not a separate creative exercise. Begin by mapping every objective to a concrete part of the website: who reads it, what action it supports, how it will be updated.

This avoids the common pattern of building a project website that looks impressive at launch but cannot be sustained or measured during the project lifecycle.

The structural minimum

Every EU project website should clearly present: the project identity and abstract, the consortium and partners, the work packages and objectives, the news and events stream, the deliverables and publications library, the results and impact pages, and a contact route for stakeholders.

These are not decorative sections — each one has a specific audience and reporting purpose. Information architecture should be designed around them before any visual design begins.

Long-term dissemination, not just launch

Communication partners frequently inherit project websites that were optimised for launch but ignore the long tail of the project. A sustainable site assumes regular updates, planned content milestones, and clear ownership for each section.