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Proposals
Preparing a website brief during the proposal stage
What to write into the proposal so that the project website can be planned, budgeted and built without surprises.
5 min read · 14 May 2025
Describe the website as a working tool
Describe what the website needs to do, not just what it should contain. Listing the actions it supports — share news, host deliverables, register for events, communicate results — leads to a more accurate scope and budget.
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